![]() ![]() If you want to get the most reach out of posting multiple stories a day, make sure that you space out your posting times. This saves you time, allows you to create new, engaging content, and keeps your followers entertained. There are many ways in which you can take existing social media content and recycle it for a new story. Or, you can take an existing post from your feed and change it up by adding stickers or GIFs, or just get creative with the drawing tools on Instagram Stories. Maybe you took a bunch of pictures for a feed post but still have a few great shots that you didn’t use. You can re-post a Snapchat story or even a TikTok video. If you think that it benefits your company to post more often, but you don’t have time to come up with 10 story ideas every single day, re-purpose other social media content. Having to post several times a day can be overwhelming and take up a lot of time. If all users see from you is ads, they will try to stay away from your stories, and they will possibly avoid your brand on social media altogether. Since stories usually disappear after 24 hours, you might feel tempted to post more ads to fill up your posting slots. This will keep your followers interested and engaged with your stories. Try to switch things up and have some fun with your stories. This doesn’t always have to be serious, and you also don’t want to post the same type of content all the time. Do they like beauty tips? Are they interested in trying out new recipes? Do they want to get to know the people behind your brand? The better you understand your customers, the easier it will be to create stories that appeal to them. Try to understand your customers and see what content they are interested in. But how do you post interesting content to post? If you don’t have any interesting content to share, it’s wiser to just not make a post. Don’t just post a story for the sake of posting a certain number of stories per day. ![]() The number one rule for brands on social media is: only post content that gives followers additional value. Only post if your stories provide additional value So, rather than going with a set number per day, consider the following factors before you decide how many stories you want to post. While it’s hard to agree on a set number, statistics show that the most successful brands on Instagram do in fact post more stories than their competitors.Īs with most things on social media, there is not one formula that fits every business. And some even think uploading 10 stories a day is the best business practice. The head of Instagram, Adam Mosseri, suggests posting two stories per day, while other research suggests that brands should post up to 7 stories per day. So, as a general rule of thumb for Stories, posting more than once a day can be more beneficial to your brand. If users only look at their story feed 24 hours after you post your story, they might miss it altogether. In addition, stories by default disappear after 24 hours. And while users have a habit of scrolling through the post feed on Instagram, they don’t tend to give the story feed the same attention. So, unless they actively scroll through their story feed, they might not see your story if it is further back. Even though they are positioned at the top of the screen, users can only see the first few stories in their feed. First, stories have a higher chance of being overlooked. This has to do with the design of the Stories feature. This is the one place where you can and sometimes should post more often than once a day. However, there is one big exception when it comes to posting frequency: Instagram Stories. So, you definitely want to be mindful when deciding how often to post on social media. As soon as users start perceiving a brand as spammy, they unfollow it. ![]() While people might be interested in hearing from a brand every once in a while, nobody wants a company to take over their feed. Brands that post more frequently are considered rude because their followers constantly stumble upon their posts while scrolling through their feeds. Should you post one story per day, or more? And can you post too many stories? Here’s what you need to know about the frequency of posting on Stories!įor most social media platforms, the general rule for brands is: try to post once a day but definitely not more often than three times a day. However, when it comes to short-lived Instagram stories, many are not sure how often they should post. As a brand, you want to be active on Instagram and post regularly. ![]()
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